Carl E Ghoreichi

US Patent:

20110072448, Mar 24, 2011

Filed:

Sep 21, 2009

Appl. No.:

12/563935

Inventors:

Todd Stiers - Berkeley CA, US
Carl Ghoreichi - San Francisco CA, US

Assignee:

MobiTV, Inc. - Emeryville CA

International Classification:

H04N 7/16

US Classification:

725 10

Abstract:

Mechanisms are provided for implicitly determining user response to media content. User response may include satisfaction, interest, and engagement levels. User response is determined implicitly by measuring channel switching, channel switching frequency, duration of viewing time, content duration, etc. in a linear or non-linear manner. In one example, the viewing duration evaluated with the media content duration to generate an interest factor. A relative interest factor for the media content is generated by referencing interest factors for the user for other pieces of media content for the user. User responses can be analyzed to determine user attention span, make content recommendations, deliver selected versions of content, customize advertising for a user, etc.