Chen Huang

US Patent:

20200027124, Jan 23, 2020

Filed:

Jun 21, 2019

Appl. No.:

16/448419

Inventors:

- New York NY, US
Sophia Emma Nina Collet - New York NY, US
Chen Huang - Queens NY, US
Zahi Nadim Karam - Brooklyn NY, US
Bryan Estes - Seattle WA, US
Max Solomon Bennett - Brooklyn NY, US

International Classification:

G06Q 30/02
G06N 20/00

Abstract:

Methods and corresponding systems for automatic frequency capping provide an automated decision-making process that decides dynamically how often the content of electronic communications from an entity should be sent to any specific customer or potential customer for a particular campaign. An individual customer's or potential customer's optimal electronic communication frequency is determined using machine learning and is based on behavior data. The method may comprise receiving from an entity, content and an audience, that includes at least a particular customer or potential customer, for use for generating electronic communications for the particular campaign; training a model to learn a personalized frequency for sending the electronic communications to each of the audience; based on the trained model, the content, and the audience, creating electronic communications to send to each of the audience; and causing the electronic communications to be sent to each of the audience at a frequency that is personalized.