Jennifer L Abrahamson

US Patent:

20160148264, May 26, 2016

Filed:

Nov 24, 2014

Appl. No.:

14/551445

Inventors:

- Menlo Park CA, US
Jennifer Anne Abrahamson - Seattle WA, US
Samuel Hoang - Seattle WA, US

International Classification:

G06Q 30/02
G06Q 50/00
G06F 17/30

Abstract:

In one embodiment, a method includes receiving a query form a client system of the first user. The method includes identifying one or more objects matching the query. At least one of the identified objects is an advertisement. The method includes calculating, for each identified advertisement, a score based at least in part on an affinity coefficient for the first node with respect to the second node corresponding to the identified advertisement. The method includes generating one or more search results corresponding to one or more of the identified objects matching the query, respectively. Each search result includes a reference to the corresponding identified object. At least one of the search results corresponds to an identified advertisement having a score greater than a threshold score. The method includes sending a search-results page including one or more of the generated search results to the client system for display.