Lori H Palca

age ~43

from Morristown, NJ

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Also known as:

Lori Palco
Lori Palaca

Connected to:

Lori Palca Phones & Addresses

Morristown, NJ
340 34Th St, Manhattan, NY 10016 • (646)4147104
New York, NY
70 Canterbury Rd, Trumbull, CT 06611 • (203)2617265 • (203)4592472
Orlando, FL
Durham, NC
Stamford, CT

Work

Company:

Accenture interactive
May 2017 to Oct 2018
Position:

Customer experience transformation and digital marketing strategy leader

Education

Degree:

Master of Business Administration, Masters
School / High School:

Duke University - the Fuqua School of Business
2007 to 2009
Specialities:

Marketing

Skills

Integrated Marketing • Marketing Strategy • Strategy • Advertising • Competitive Analysis • Strategic Partnerships • Direct Marketing • Management • Social Media • Marketing • Brand Management • Spanish • Cross Functional Team Leadership • Managing Agency Relationships • Customer Insight • Strategic Communications • Public Relations • Sponsorship • Digital Marketing • Brand Development • Budget Management • P&L Management • Segmentation • Leadership • Business Strategy • Market Research • Analytics • Social Media Marketing • Digital Agency • Agency Relationship Management • Advertising Management • Agency Coordination • Customer Retention • Customer Loyalty • Customer Satisfaction • Customer Engagement • Customer Service Training • Customer Segmentation Strategy • Customer Experience • Customer Focused Service • Customer Marketing • Consumer Behavior • Product Marketing • Product Launch • Product Development • Go To Market Strategy • Customer Lifecycle Management • Technology Evaluation • Technology Integration • Strategic Brand Positioning

Languages

English • Spanish

Industries

Marketing And Advertising

Resumes

Director, Loyalty And Member Engagement, Crm, Wyndham Rewards Loyalty Program

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Location:

New York, NY

Industry:

Marketing And Advertising

Work:

Accenture Interactive May 2017 - Oct 2018
Customer Experience Transformation and Digital Marketing Strategy Leader
Wyndham Hotel Group May 2017 - Oct 2018
Director, Loyalty and Member Engagement, Crm, Wyndham Rewards Loyalty Program
Crafted Hospitality 2016 - 2016
Director of Marketing
American Express Aug 2013 - 2016
Senior Manager, Business Platinum Card Brand Management and Product Marketing, Open
American Express 2011 - Aug 2013
Senior Manager, Open Savings Loyalty Program Brand Management and Product Marketing, Open

Education:

Duke University - the Fuqua School of Business 2007 - 2009
Master of Business Administration, Masters, Marketing Washington University In St. Louis 1999 - 2003
Bachelors, Bachelor of Arts, Economics, Marketing

Skills:

Integrated Marketing
Marketing Strategy
Strategy
Advertising
Competitive Analysis
Strategic Partnerships
Direct Marketing
Management
Social Media
Marketing
Brand Management
Spanish
Cross Functional Team Leadership
Managing Agency Relationships
Customer Insight
Strategic Communications
Public Relations
Sponsorship
Digital Marketing
Brand Development
Budget Management
P&L Management
Segmentation
Leadership
Business Strategy
Market Research
Analytics
Social Media Marketing
Digital Agency
Agency Relationship Management
Advertising Management
Agency Coordination
Customer Retention
Customer Loyalty
Customer Satisfaction
Customer Engagement
Customer Service Training
Customer Segmentation Strategy
Customer Experience
Customer Focused Service
Customer Marketing
Consumer Behavior
Product Marketing
Product Launch
Product Development
Go To Market Strategy
Customer Lifecycle Management
Technology Evaluation
Technology Integration
Strategic Brand Positioning

Languages:

English
Spanish