Ron H Rothman

US Patent:

8319652, Nov 27, 2012

Filed:

Dec 2, 2009

Appl. No.:

12/629600

Inventors:

Eric Oh - Syosset NY, US
Ron Rothman - Smithtown NY, US

Assignee:

Honeywell International Inc. - Morristown NJ

International Classification:

G08B 3/00
G08B 5/00
G08B 7/00

US Classification:

3406911, 340541, 3405681

Abstract:

A method and apparatus for use with a security system. The method includes the steps of providing a plurality of sensors within the security system where each sensor of the plurality of sensors is associated with an asset, detecting activation of a sensor of the plurality of sensors and displaying an image of the asset associated with the activated sensor.

US Patent:

20100100442, Apr 22, 2010

Filed:

Dec 20, 2009

Appl. No.:

12/642850

Inventors:

Bret Alan Gorsline - Flemington NJ, US
Ron Hyman Rothman - Ringoes NJ, US

Assignee:

CBS INTERACTIVE, INC. - Wilmington DE

International Classification:

G06Q 30/00
G06F 15/16
G06F 17/00
G06F 17/30

US Classification:

705 1453, 705 1455, 705 1467, 705 1472, 709203, 715205, 707802, 707E17044

Abstract:

Methods and systems are provided for automatically creating large numbers of aggregate creative forms, in accordance with corresponding definitions, each aggregate creative form containing one or more groupings of zero or more subcreatives. The aggregate creative definition may comprise a template, software program or data file. Rotation is provided at two levels: the subcreatives may change within the aggregate creative forms and the aggregate creative as a whole may share a page location with other advertisements. Constraints may be applied to control which subcreatives appear concurrently. Aggregate creative definitions are reusable, subcreatives may be targeted narrowly or generally, and formatting considerations are applied. Methods and systems are provided for serving aggregate creatives over the Internet which take advantage of the benefits and features of the Internet to deliver those creatives in accordance with the capabilities of a standard advertising system.

US Patent:

20130030868, Jan 31, 2013

Filed:

Nov 2, 2011

Appl. No.:

13/287827

Inventors:

Clifford Patrick Lyon - Melrose MA, US
Ron Hyman Rothman - Bridgewater NJ, US

Assignee:

CBS Interactive, Inc. - San Francisco CA

International Classification:

G06Q 30/02

US Classification:

705 733, 705 729

Abstract:

A set of enrollment buckets are allocated to a business unit and are subdivided such that a portion of the enrollment buckets are allocated to at least one test. A user ID can be hashed using a first hash function to map the user to one of the enrollment buckets. A set of test buckets are also subdivided such that a portion of the buckets are allocated to one or more test groups and a portion of the test buckets are allocated to the control group. If the user was mapped to a bucket that is allocated to test in the set of enrollment buckets, the user ID will again be hashed using a second hash function to map the user to one of the test buckets.

US Patent:

20130031228, Jan 31, 2013

Filed:

Jul 25, 2011

Appl. No.:

13/190320

Inventors:

Clifford Patrick Lyon - Melrose MA, US
Ron Hyman Rothman - Bridgewater NJ, US

Assignee:

CBS Interactive, Inc. - San Francisco CA

International Classification:

G06F 15/173

US Classification:

709223

Abstract:

A set of enrollment hash slots are allocated to a business unit and are subdivided such that a portion of the enrollment hash slots are allocated to at least one test group. A user ID associated with a user can be hashed using a first hash function to map the user to one of the enrollment hash slots. A set of test hash slots are also subdivided such that a portion of the hash slots are allocated to a test version and a portion of the test hash slots are allocated to a control group. If the user was mapped to a hash slot that is allocated to test in the set of enrollment hash slots, the user ID will again be hashed using a second hash function to map the user to one of the test hash slots.

US Patent:

20130326037, Dec 5, 2013

Filed:

May 31, 2012

Appl. No.:

13/485122

Inventors:

Clifford Lyon - Melrose MA, US
Ron Rothman - Ringoes NJ, US

Assignee:

CBS INTERACTIVE, INC. - San Francisco CA

International Classification:

G06F 15/173

US Classification:

709223

Abstract:

Disclosed herein are systems, methods, and computer-readable storage media for consistently associating a user ID with a user. In one aspect, a method may comprise receiving a data request at a transceiver accessible by a server computing device, wherein, in response to receiving the data request, the server computing device is configured to: access, by one or more processors coupled to the transceiver, a first value embedded in a first cookie associated with a first expiration time; set a second cookie embedded with a second value; and reset the first cookie responsive to receiving an indication that the first cookie is expiring, wherein to reset the first cookie comprises replacing the first cookie with a third cookie set with a value equal to the first value and a third expiration time later than the first expiration time. Other embodiments are disclosed and claimed.

US Patent:

20140278198, Sep 18, 2014

Filed:

Mar 12, 2013

Appl. No.:

13/797020

Inventors:

- San Francisco CA, US
Ron H. Rothman - Bridgewater NJ, US

International Classification:

G06F 17/18
G01D 1/00

US Classification:

702121, 702179

Abstract:

Various embodiments are generally directed to an automated A/B testing system using a combination of classical and alternative statistical analysis to control the performance A/B tests. An apparatus includes a processor circuit; and logic to commence collection of a specified number of samples of user responses to multiple versions of a user interface in a test, employ an alternative statistical analysis to analyze the samples as they are collected, determine whether a proposed version elicits a statistically significant improvement in user response over a control version, terminate the test before the specified number of samples are collected in response to a statistically significant improvement over the control version elicited by the proposed version, and complete collection of the specified number of samples and employ a classical statistical analysis to analyze the samples in response to the proposed version not eliciting the statistically significant improvement. Other embodiments are described and claimed.

US Patent:

20140282049, Sep 18, 2014

Filed:

Mar 12, 2013

Appl. No.:

13/796813

Inventors:

- San Francisco CA, US
Ron H. Rothman - Bridgewater NJ, US

Assignee:

CBS INTERACTIVE INC. - San Francisco CA

International Classification:

G06F 3/0484

US Classification:

715744

Abstract:

Various embodiments are generally directed to a visual configuration environment for configuring A/B tests of variations of aspects of content presentation in a user interface of a portal of a server to support remotely accessing services that it provides. A method includes identifying multiple visual areas of a visible portion of a user interface in a first data script; visually presenting on a display the multiple visual areas in at least one menu in a first table to enable selection of first and second visual areas of the multiple visual areas for inclusion in an A/B test of multiple versions of the user interface; and visually presenting a list of all possible combinations of variations in content presentation selected in response to the visual presentation of the first table for the first and second visual areas in the form of a second table. Other embodiments are described and claimed herein.

US Patent:

20050080668, Apr 14, 2005

Filed:

Oct 8, 2003

Appl. No.:

10/681476

Inventors:

Ron Rothman - New Brun Swick NJ, US
Bret Gorsline - Flemington NJ, US

International Classification:

G06F017/60

US Classification:

705014000

Abstract:

Methods and systems are provided for developing server-side programmable creatives and delivering those creatives over the Internet. In accord with the present invention, programmable creatives are dynamically assembled responsive to the operation of a server-side program. The program is integrated with and operated responsively to the dictates of a standard, fully-functional advertising system and has the ability to incorporate proprietary, server-side data. The invention thus takes advantage of the benefits and features of the Internet to deliver dynamically customized creatives, capable of including server-side proprietary data, in accordance with the functionality of an advertising system.