Stephen M Perlman

US Patent:

6606652, Aug 12, 2003

Filed:

Oct 16, 2001

Appl. No.:

09/978411

Inventors:

Alan Cohn - New York NY
John L. Adelus - Cupertino CA
Dean Blackketter - San Francisco CA
Stephen G. Perlman - Mountain View CA

Assignee:

WebTV Networks, Inc. - Mountain View CA

International Classification:

G06F 1516

US Classification:

709217, 709227

Abstract:

A system for targeting information on a computer network. The system involves categorizing a plurality of address pointers according to the content designated by the address pointer. The system further involves reading the address pointer which designates the content received by the user and determining which category or categories, if any, the address pointer is within. Information packets, such as advertisements, are targeted to selected categories. Once the category of an address pointer has been determined, an information packet targeted to that category is selected and transmitted to the user.

US Patent:

6704773, Mar 9, 2004

Filed:

Nov 13, 2001

Appl. No.:

10/007988

Inventors:

Alan Cohn - New York NY
Timo Bruck - Mountain View CA
Stephen G. Perlman - Mountain View CA

Assignee:

WebTV Networks, Inc. - Mountain View CA

International Classification:

G06F 1516

US Classification:

709217

Abstract:

A system and method for distributing and presenting data such as advertisements from a host server to a browsing device through a communications network. The method involves preloading data from the host server to the browsing device though the communications network, storing the data in the browsing device, detecting a second period of idle time in browsing device operation, and presenting the data through the browsing device upon detection of the second period of idle time.

US Patent:

63082020, Oct 23, 2001

Filed:

Sep 8, 1998

Appl. No.:

9/149404

Inventors:

Alan Cohn - New York NY
John L. Adelus - Cupertino CA
Dean Blackketter - San Francisco CA
Samuel Thomas Scott - Los Gatos CA
Stephen G. Perlman - Mountain View CA

Assignee:

WebTV Networks, Inc. - Mountain View CA

International Classification:

G06F 15173
G06F 1760

US Classification:

709217

Abstract:

A system for targeting information on a computer network. The system involves categorizing a plurality of address pointers according to the content designated by the address pointer. The system further involves reading the address pointer which designates the content received by the user and determining which category or categories, if any, the address pointer is within. Information packets, such as advertisements, are targeted to selected categories. Once the category of an address pointer has been determined, an information packet targeted to that category is selected and transmitted to the user.

US Patent:

63177803, Nov 13, 2001

Filed:

Sep 8, 1998

Appl. No.:

9/149407

Inventors:

Alan Cohn - New York NY
Timo Bruck - Mountain View CA
Stephen G. Perlman - Mountain View CA

Assignee:

WebTV Networks, Inc. - Mountain View CA

International Classification:

G06F 1516
G06F 1700

US Classification:

709217

Abstract:

A system and method for distributing and presenting data such as advertisements from a host server to a browsing device through a communications network. The method involves preloading data from the host server to the browsing device though the communications network, storing the data in the browsing device, detecting a second period of idle time in browsing device operation, and presenting the data through the browsing device upon detection of the second period of idle time.

US Patent:

63177919, Nov 13, 2001

Filed:

Sep 8, 1998

Appl. No.:

9/149405

Inventors:

Alan Cohn - New York NY
Timo Bruck - Mountain View CA
Stephen G. Perlman - Mountain View CA

Assignee:

WEBTV Networks, Inc. - Mountain View CA

International Classification:

G06F 1516
G06F 1709

US Classification:

709227

Abstract:

A system and method for distributing and presenting data such as video advertisements from a host server to a browsing device through a communications network. The method involves detecting an extended period of nonuse of the browsing device, establishing contact between the browsing device and the host server, preloading data from the host server to the browsing device, storing the data in the browsing device, detecting a start-up operation of the browsing device, and presenting the data through the browsing device.