Xiaohu Daniel Jiang

US Patent:

20190259055, Aug 22, 2019

Filed:

May 1, 2019

Appl. No.:

16/401055

Inventors:

- Menlo Park CA, US
Xiaohu Jiang - Palo Alto CA, US
Zhengyong Zhu - Saratoga CA, US

International Classification:

G06Q 30/02

Abstract:

An advertiser specifies an advertising campaign along with a budget, a duration and one or more objectives associated with the advertising campaign. An online system presenting advertisements from the advertising campaign determines an interval representing a portion of the duration, an interval budget, and one or more interval objectives. Historical information describing selection and presentation of advertisements by the online system is retrieved, and used to determine one or more filters limiting the number of opportunities to present an advertisement in which advertisements from the advertising campaign are included. The scaling filters may be based on the one or more interval objectives, bid amounts determined for advertisements in the advertising campaign, and bid amounts associated with advertisements previously selected for presentation form the historical data.

US Patent:

20150213488, Jul 30, 2015

Filed:

Jan 24, 2014

Appl. No.:

14/164086

Inventors:

- Menlo Park CA, US
Xiaohu Jiang - Palo Alto CA, US
Zhengyong Zhu - San Jose CA, US

Assignee:

Facebook, Inc. - Menlo Park CA

International Classification:

G06Q 30/02

Abstract:

An advertiser specifies an advertising campaign along with a budget, a duration and one or more objectives associated with the advertising campaign. An online system presenting advertisements from the advertising campaign determines an interval representing a portion of the duration, an interval budget, and one or more interval objectives. Historical information describing selection and presentation of advertisements by the online system is retrieved, and used to determine one or more filters limiting the number of opportunities to present an advertisement in which advertisements from the advertising campaign are included. The scaling filters may be based on the one or more interval objectives, bid amounts determined for advertisements in the advertising campaign, and bid amounts associated with advertisements previously selected for presentation form the historical data.